Consumer Packaged Goods

Ever increasing requirements set by retailers pose serious challenges for today’s suppliers. For example, how do you manage inventory without a consolidated view over both your own warehouses and your retail partner's? How do you combine campaign demand with basic sales into something you can use as input into S&OP? Speaking of campaigns, how do you manage one once it is in progress? And how do you measure performance with your retail partners across different systems so everyone judges key performance indicators based on the same criteria?

The challenges are great, but it isn't all bad news. Videlity's client found a way to turn these obstacles into opportunity. They optimize inventory and production with a consolidated view of inventory for all locations - with drill down to specifics. Planning is optimized with a consolidated view of total demand, both campaign and basic sales - even accounting for cannibalism. They effectively manage campaigns in progress with quick response if actual sales deviate from expectations. And now they have a tool to maintain control of relationships with retailers with one set of key performance indicators across different systems.

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