CPFR For the FMCG Industry

December 18, 2006

The FMCG industry is currently in a state of change. Change that demands cost reduction through optimization and monitoring of logistics, sales, information flow, consumer behavior and demographics. Compounding this challenge is the fact that in the past, retailers have had little to no data exchange with their suppliers. Suppliers were basically required to deliver ‘just in time' exactly as the retailer ordered.

Fortunately, the situation is changing. Retailers are sharing more data with their first tier suppliers while at the same time giving them more responsibility for replenishing inventory. Responding to these changes by improving collaboration between customers and suppliers is where the biggest competitive advantage lies.

Enter Videlity, with our expertise in collaboration between supply chain partners. With automated exception management, a common reference platform and easy scalability our solutions are tailor made for the FMCG industry. Videlity’s FMCG solution redefines the future value chain with an automated collaboration solution - benefiting both customers and suppliers by presenting new ways of working together.

Call us to find out how Videlity can help your company realize the full potential of ECR collaboration.